Our Delhi store – a locus of colors, patterns, and creativity

February 2, 2017

 

While we have been happily helping our clients with gleaning ideas for their interiors and bringing their creative visions to life through our stores in Pune and Bangalore, we always wanted to set up one in the capital city. And we did last year! So our Delhi store is the newest addition to the brood and latest entrant in the mix at the posh locale of Defense colony.

An effervescing hub, our Delhi store palpitates with expressive colors, exquisite patterns, and endless possibilities. It is a dreamy lair where architects, clients, and designers come together to bandy ideas and co-create. Sited in a 5000 square feet of Delhi’s urban expanse and spread over two floors, the store provides an apt setting for imaginative thinking.

Couched in the language of traditional Indian textile art, our Delhi store houses all the beautiful things we love – bolts of fabrics, surface ornamentation technique swatches, installations, artworks, objet d’arts, and haberdashery. Each nook, corner, alcove, and crevice of the store has something to tell – be that our zardosi adda where our karigars work their mojo to create painstakingly elaborate designs to the textile art that captures Delhi’s iconic Mughal architecture in detailed threadwork.

Like this area of the store which is draped in 6 fabric panels, each paying an artistic ode to India’s rich heritage textile craft.
 

The first panel takes inspiration from Madhubani art, a painting technique done using natural materials and dyes. Two hand-painted Piscine motifs adorn the white surface in vibrant and exciting hues which are fleshed out using multiple stitchery techniques.
 

Inspired from miniature paintings of India, this panel is hand-painted on circular patches of green silk, and further appliqued on a quilted grey silk fabric.
 

Created using Nilgiri’s embroidery art of Toda, this fabric panel features demarcated embroidered blocks containing simple geometric shapes which are appliqued on a white fabric.

 

The fourth panel also inspired from Madhubani art features elaborately embroidered pavonine motifs which are surrounded by profuse creepers using aari threadwork.
 

This panel takes inspiration from Pichwai, a painterly style that illustrates Shrinathji in different moods and backdrops. Features of Shrinathji’s visage are bedecked in Swarovski crystals and pearls and encircled in 3D petals.
 

The last fabric panel features lotus motifs that are printed and embroidered with shaded thread work all over the peach linen fabric.
 

The abundant theme of the store’s interior is Indian textile art, which is felt everywhere through forms, textures, materials, fine embellishments and presentation. Manned by interior design and décor specialists, the meeting room is designed to facilitate consultative engagement. It is surrounded by three walls evincing textile stories which stand in lockstep with each other as visually arresting montages.

The first wall represents the culture and colors of ‘Purani Dilli’ through different fabric printing techniques.
 

The second wall features the elaborate works of art and architecture commissioned by the Mughal Empire using Zardosi embroidery.
 

The third wall celebrates the spirit of the impeccable planning of Central Delhi by Sir Edward Lutyens using the textile art of fabric patchwork.

 

 In addition to this, the store also boasts an array of artistic installations and artwork like –
 

 

After endless nights spent in our Pune workshop, scrounging for the perfect fabrics and materials, sense of humor fails, tears and sweats, and occasional finger piercings, we were successful in executing one of our biggest projects – our Delhi store.

We’d like to thank all our designers, interior specialists, and craftsmen who bent over backwards to make the store look and feel beautiful. Look at their happy faces below
 

 Here are the brains behind our Delhi store -

Textile artwork conceptualization, design, and coordination by Shristika Singh

Embroidery team:

Md. Sujat Sheik

Md. Tamanna Sheik

Md. Iftekar siddique

Md. Mohinul haq

Md. Sajid Mansoori

Tailoring team:

Robert David

Deepak Doma

Drapery team:

Md. Akram Sheikh and team

Md. Shamsher sheikh and team

And of course, I don't want to bury the lead by failing to mention our Founder and Managing Director, Raajkumarri Mutha and  Director, Sidarrth Mutha. Their support and guidance gave our design team the much needed spurts of energy when things got a little too tight.

 

 

 

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