Q & A Session: Shristika Singh, Retail Research & Development Head at Tulips

March 30, 2017

 

Shristika is as adept at giving new spins to traditional textile art as she is effortless with words. She is known for her fearless cherry-picking abilities and her personal brand of zany energy. She has a thing for creating soft furnishings that explore exquisite materials in her works and commingle eclecticism and adventurism. In this interview, Shristika talks about her lifelong affair with fabrics, colors, patterns, and everything in between.

 

Hola Shristika, can you tell a bit about yourself to our readers?


Sure! I’m Shristika, a gleeful nerd, an Agatha Christie zealot, and a textile designer at Tulips. I did my Bachelors in Textile Designing from NIFT and currently live in Pune. I believe I got my self-actualization moment quite early on in life, which can be ascribed to my passion for reading, an unlikely source - many would think. I have been a voracious reader for as long as I can remember and had made best friends with Nancy Drew, Famous Five, and Hardy Boys. It was during those flights into the fictional world that I began cultivating love for artistic expression. What Agatha Christie and Enid Blyton did  through their written words, I wanted to do the same with the infinite potential of textiles. That’s how I got into this field.

 

What is a typical day for you at Tulips like?


When the morning is young and the day is yet to be written, I like to begin by making a beeline for my favorite spot at Tulips workshop, which is the production facility. The energy there is just contagious as the karigars are always plugging away at their work stations and I love to explore design ideas with them with a fresh mind.

I work in the Retail Research and Development department and my day typically involves studying emerging trends and technological innovations in the interior field. It’s like amassing as much knowledge you can, every day, systematically so that you can use it to develop something new and exciting. This totally makes me tick.

The world is going ballistic over Spring-Summer trends for interiors. Which of the forecasted trends, according to you, look promising?

I believe a lot of us are becoming increasingly aware of our impact on the environment and are also feeling the need to escape from the digital distraction. As a result of this, people are seeking ways that will help them rebuild the bond with nature – so that’s why Greenery and realistic flora and fauna prints are being billed as the big trends for Spring-Summer this year and I think they are here to stay.

What is your design signature/style?

I like to pull off happy marriage between the conventional and unconventional design ideologies. When I design, I want the client to connect with it and at the same time be pleasantly surprised by it. I might pick a very traditional motif like Shrinathji and add a contemporary spin to it by pairing it with unexpected colors or elements. While it’s true that as a textile designer I plow my energy into thinking ways to beautify the surface of the fabric, I’m also drawn to the emotional aspect of it and try to underscore the intimate role it plays in our lives. Exploring domestic craft traditions and contextualizing them in contemporary narrative is also something that gets me excited.
 

 

Can you tell us about a particularly exciting/challenging project?

I must say working on Delhi store was quite chal